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All about Lacoste

Renowned for luxury and classic styling, Lacoste has an unrivaled heritage in the sports fashion market. The brand continues to appeal to the fashion forward consumer and the footwear line is no exception. Modern designs and color ways combine with classic shapes to create a unique style that distinguishes Lacoste from other lifestyle brands. The collection includes Lacoste shoes for women, Lacoste shoes for men, Lacoste shoes for kids, Lacoste belts and lastly, Lacoste bags.

History The Lacoste company was founded in 1933 and takes its name from René Lacoste, the world renowned tennis player and sports enthusiast. René Lacoste did not like traditional shirts used for tennis and teamed up with Andre Gillier, the owner of France’s largest knitwear company, to create the knitted cotton pique shirt that has revolutionized the sportswear market.

Origin of the Crocodile The American press nicknamed René Lacoste the “Crocodile” after he made a bet with the Captain of the French Davis Cup team. He had promised René a crocodile skin suitcase if he won a match that was important to the team. The American public stuck with this nickname which highlighted René’s tenacity on the tennis court. A friend of Renés, Robert George, drew a crocodile that was embroidered on the blazer that he wore on the court from then on out.

The Lacoste DNA Each Lacoste shoe, Lacoste boot, Lacoste sandal, Lacoste kid’s shoe, Lacoste bag and Lacoste belt design reflects the brand’s DNA – classic, understated, quality and luxury with a sophisticated blend of sports and fashion. These characteristics combine to create a unique style that distinguishes Lacoste shoes, boots, sandals, kid’s shoes, bags and belts from other lifestyle brands.

Quality – Lacoste uses very high quality materials combined with exceptional standards of manufacturing supported by their quality control team.

Affordable Luxury – Value for money is at the top of many customer’s lists when shopping! Lacoste provides high quality shoes, boots, sandals, kid’s shoes, bags and belts with all the confidence a prestigious brand can provide but at an affordable price.

Simple – Lacoste products have a clean simplicity to them providing fashionable, modern, understated styling. Comfort – All Lacoste products go through extensive fit and wear trials to ensure the comfort of their shoes, boots, sandals, kid’s shoes, bags and belts.

Detail – Lacoste shoes, Lacoste boots, Lacoste sandals, Lacoste kid’s shoes, Lacoste bags and Lacoste belts are distinctive and easily identifiable. Fine details are very important to Lacoste. From the color of the stitching to the color of the lining, you can wear Lacoste with confidence, comfort and style.

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