Jeans - Armani - Armani Jeans

Armani History
Giorgio Armani and Sergio Galeotti founded the company in Milan in 1975 with capital of $10,000. Armani today employs about 4,700 employees and has 13 factories around the world. It has nearly 300 stores in 36 countries.Recently, the house has begun a haute couture operation, showing in Paris during the Haute Couture fashion week, under the name of Armani Privé.

Unlike much of the fashion industry, which is held by massive multi-nationals like LVMH and relies heavily on licensing, Armani is held privately by Giorgio Armani and produces the vast majority of its products in-house.

Armani Casa
Armani Casa ("Armani Home" in Italian) is the high-end home collection by Armani features furniture, lamps, linens, and dining essentials. The Home Collection is expensively priced. For example, the highly acclaimed Tchaikowski Armchair retails at $9,985. Armani Casa is available at its 40 worldwide boutiques and select Neiman Marcus stores.

Armani Jeans
Armani Jeans is a lower-priced collection of denim-related clothing created in 1981 by Giorgio Armani. Unlike Armani's other lower-end collection Armani Exchange, Armani Jeans is mainly sold in department stores instead of freestanding stores, although there are fifteen freestanding Armani Jeans stores in the world, in addition to an Armani Jeans Cafe in Milan.

In terms of design, the clothing from this line does not feature Giorgio Armani's signature simplicity and often has larger logos than the clothing in any of his other collections. The colours used for Armani Jeans are more diverse than those found in his higher end lines or Armani Exchange, which feature monochromatic colour schemes and focus on cut and material over colour.

There are several Armani Jeans freestanding stores throughout the world, including several in Italy, Dubai, Lebanon, Japan and Spain. The brand is particularly popular in Asia, where it is often sold in Takashimaya department stores.